Listen to Dr. Arlene’s 100th episode of her WIN Without Competing! show"Can Trump’s Brand WIN the White House? Ask Dr. Arlene!"
Jenner’s complex personality coupled with unique contradictions enabled him to create the Caitlyn brand which could
To analyze Your Professional Brand, call Dr. Arlene 310-443-4277.
Listen to "Igniting, Firing Up, and Exploding the Brands of Presidential Candidates"
become a billion dollar brand.
Dr. Arlene’s Right Fit Method is an imprint of barro global search, inc.
To contact barro global search, inc. call (310) 443-4277.
Services are provided globally over the phone or in our corporate offices adjoining the UCLA Campus in The Tower, located at 10940 Wilshire Blvd., Suite 1600, Los Angeles, CA 90024, Monday through Saturday from 9 AM to 7 PM Pacific Time. Customized appointment times for new and continuing clients.
"WIN Without Competing" is the life mantra of author, master career and business coach, talk show host, professional speaker and CEO. Dr. Arlene Barro, who is the creator of the Right Fit Method, which is the subject of her book WIN Without Competing!. From UCLA, Dr. Arlene, a behavioral educational psychologist, holds a PhD in education with distinction for her doctoral dissertation on creativity. In Dr. Arlene’s world the standard of "best" does not exist. Her standard is the Right Fit. Make that your standard and change your life.
To speak with Dr. Arlene, call: (310) 443-4277
The Right Fit Method Rooted in Childhood
Dr. Arlene grew up in Brookline, Massachusetts, the birthplace of John F. Kennedy. As a child she walked hand-in-hand with her dad and paused to gaze at the Kennedy home. Little did she know that Jack Kennedy's dad and her dad shared something important – instilling high standards which would many years later become the foundation of her Right Fit Method. Dr. Barro's dad taught her not to search for the "best" but to focus on finding the Right Fit. In the market, for example, her dad told her not to compare and contrast pieces of fruit and select the "best" from among them. If all the bananas were brownish and overripe no bananas were selected. They were all the wrong fit. Only the bananas that matched her dad's set of standards were selected and purchased.
The Creation of the Right Fit Method
After many years of holding high-level healthcare executive positions, Dr. Arlene, in 1995, joined an executive search firm and headed their Healthcare Services Division. She quickly realized that she would not give her clients an array of resumes from which to select candidates to interview. Instead she would only present one candidate, the Right Fit candidate, and conclude the search. That meant she would need to teach candidates and employers about her Method. Dr. Arlene carefully crafted her Right Fit Method and began testing it out on candidates and employers. It worked! Then in 1998, she worked with Tom Lombardo, the Founding Editor-in-Chief of WebMD, who hired her as his exclusive search consultant. She placed 40 candidates with him in the United States, United Kingdom, and Canada using her Right Fit Method. Many years later in the foreword to her book WIN Without Competing!, he wrote
"With Dr. Barro's help, we were able to find and hire high-level personnel. Without those Right Fit candidates, I would not have been successful. The quality and character of the hires matched my blueprint for growth plans extremely well. Together, we built WebMD to its current status as the Internet's most visited healthcare site with 230 million page views per month."
In 2003, Dr. Arlene founded her own search firm barro global search, inc. which enabled her to expand her Right Fit Method to all business sectors. She began to think about the applicability of the Method to all aspects of an individual's life. Then, she met former President Jimmy Carter in 2005 and asked him to introduce her to Donald Trump. The conversation became the subject of her article "Jimmy Carter to Donald Trump: Can I Have $5 Million? Demonstrates the Art of Speaking Up." A book editor read the article and asked Dr. Barro if she had the basis for a book, which led to the creation of WIN Without Competing! years later which presents the Right Fit Method. As a testament to the universality of the Method, WIN Without Competing! was published not only in the United States but also in India by Macmillan.
Copyright © 2015 Arlene R. Barro, PhD » All Rights Reserved